Privacy Policy | Urban Offroader

Urban Offroader is committed to protecting your privacy and ensuring that your personal data is handled securely, transparently, and lawfully.

1. Who We Are
Urban Offroader is a UK-based motor vehicle sales business.
Our registered address is:
Tent Lane, Castle Donington, DE74 2PY
📞 01332 81 0441
📧 info@urbanoffroader.co.uk

2. What Data We Collect
We may collect and store the following information:

Contact details: name, phone number, email address, postal address

Vehicle information: car preferences, part-exchange details

Financial data (if applying for finance): employment details, income, credit history (collected via FCA-registered third parties)

Website usage: IP address, browser type, browsing behaviour (via cookies)

We do not collect special category data (e.g. health, religion) unless required for a legal reason (e.g. mobility vehicle entitlement).

3. How We Use Your Data
We use your personal data to:

Respond to enquiries and process orders

Provide updates on vehicle availability, delivery, and registration

Arrange and process finance applications (via our partner brokers)

Improve our services and website experience

Comply with legal and regulatory requirements (e.g. tax, HMRC, DVLA submissions)

4. Lawful Basis for Processing
We process your data under the following lawful bases:

Contract: to fulfil a sale, vehicle registration, or finance arrangement

Consent: when you opt in to marketing communications

Legal obligation: to comply with HMRC, DVLA, or FCA regulations

Legitimate interest: to follow up on enquiries or improve our services

5. Sharing Your Information
We may share your data with trusted third parties only when necessary:

Finance brokers and lenders (with your consent)

Delivery providers

DVLA and HMRC

Our cloud-based CRM, email, and website platforms

Legal, accounting, or compliance professionals

We never sell your data to third parties.

6. Data Retention
We retain your data:

For 7 years for transaction and tax records (as legally required)

For 2 years after an enquiry if no sale occurs

Until you unsubscribe from marketing, where applicable

7. Your Rights
You have the right to:

Access your personal data

Request correction or deletion

Object to processing

Withdraw consent (e.g. for marketing)

Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please email: info@urbanoffroader.co.uk

8. Cookies
Our website uses cookies to enhance functionality and monitor usage.
You can manage or disable cookies via your browser settings.

9. Data Security
We implement appropriate physical, electronic, and organisational measures to safeguard your personal information against loss, theft, and unauthorised access.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website and, where appropriate, notified directly.

If you have any questions about how we handle your data, please contact:

Data Controller
Urban Offroader
📧 sales@urbanoffroader.co.uk
📞 01332 81 0442